When I first started blogging, I had no idea how to articulate my thoughts and structure them to be reader-friendly. Speaking the truth, I am still not sure. But, one thing I have learned from my experience and research is that structuring a blog post is very important to ensure readers find your blog attractive.
How to structure a blog post
A Clear Introduction
Have a clear introduction to introduce your post to the audience. It should help the reader understand what is the blog all about. Some easy ways are
1. Summary – Describe the blog in a nutshell.
2. Anecdote – Your personal interest in writing the blog.
Headings and Highlights
Most people generally skim through the blog content just for a few seconds. They may not read the entire post if they don’t find it interesting.
Headings are always used to organize the content, highlight the important points and takeaways. These headings may sometime grab a reader’s attention like this one did.
Write Short Paragraphs
Shorter paragraphs are easier to skim read. Large paragraphs are always ignored by default because it is too much information to digest.
Break up large paragraphs in appropriate places, making them convenient to read. Use bullet points whenever possible.
Plain English Only
Generally, blog posts act as solutions to somebody’s problems, interests or desires. So, if you intricate this purpose with jargons and metaphors you are sure to lose your readers.
Keep it clean and simple, always. If at all, there is a requirement of technical terms or jargons to be included, explain them clearly in a separate alert box (like the one below) or include a Glossary if there are many such words in the post.
Use interesting images
Many times images can capture emotions that words don’t. Sometimes, images can catch the reader’s eye as they scroll through giving them a reason to pause. However, only relevant images are to be used, otherwise an image can misguide the readers.
Have a Conclusion
A post or story should never end abruptly. Conclude all the points you shared in the post helping the user to sum up the takeaway.
Include a Call to Action
There should be a clear and direct call to action included at the end of your post. It can be anything like a social media link, or a continuation blog, or your website link, or any referral links.
It will be something that you want your readers to do in exchange for this titbit of knowledge you shared.
- Have an introduction that explains the blog post in a nutshell.
- Break it up using headings and highlight keywords.
- Keep paragraphs short and simple.
- Use plain English. You’ll lose people if it isn’t.
- Avoid jargons and complicated metaphors.
- Use images that are relevant to the post.
- Wrap things up with a conclusion.
- Have a clear call to action at the end.